Let's face it: financial services are boring, from a consumer's point of view. That’s no secret and we have no intention of covering that up - and neither do most of the companies that attempt to market their services.
Fintech marketing is all about marketing techniques for the present, not the dull techniques from 2005. Keeping that in mind, here are 7 Key Points to consider while creating your next Marketing Plan.
With the implementation of some simple but effective marketing strategies, you can ensure that your fintech company cuts through the sea of grey and winds up in a pool party of colour that everybody wants an invitation to.
Check out this Infographic for the Key Points: