1. Google’s massive reach:
Want to know if there’s a tool that makes collaborating on a post-click landing page easier?
The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.
2. Capabilities that allow for a range of targeting:
With AdWords, there’s something for every business and every prospect at every stage of the buyer’s journey.
Bidding on broad keyword search terms like “accounting software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel.
A more powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer.
3. Harness intent:
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific & when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
4. Bring any budget to the table:
Winning a click can cost some businesses hundreds of dollars. In the legal industry, there are long-tail keywords reaching around $1,000 per click! But most keywords don’t cost so much. And even if they do, an advantage to using Google Ads is able to put constraints on your daily budget, maximum bids, and more.
That way, you can be confident that even if you’re not monitoring your account like a hawk, you’ll never spend more than you want to.
5. See results laid out in an easy-to-understand format:
You’ll have no idea how to improve if you don’t know what you’re doing wrong, and some analytics dashboards make it near impossible to figure out what that is.
Google Ads makes everything straightforward and easy to understand. Find out basic information like clicks, impressions, keywords budget, etc., or get even more granular with the Google Analytics integration that allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
6. Get quicker results than with SEO:
It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses will never see it.
When you get started with Google Ads, though, your chance of leapfrogging all the organic results on a search engine results page grows exponentially, and it grows easier too.
7. Build brand awareness:
When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness.
Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers. Through the Google Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer.
8. Maximize ROI with different bidding strategies:
A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Google Ads team has created several different bidding strategies:
CPC bidding is what Google recommends if your goal is to drive website traffic. It’s short for “cost-per-click.” When you use this method of bidding, you set a maximum bid you’re willing to pay for a click, and you only pay when your ad gets clicked.
CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups. With this method, you’ll bid based on how much a particular conversion goal is worth to your business.
Why use Google AdWords?
If you were asking “Why to use Google AdWords?” right now you should be asking “Why not?”
The network has something for businesses of all sizes with different budgets and different advertising goals and different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless searches — 2+ trillion per year — why wouldn’t you drop a bucket in to see how much revenue you could bring up?